Foundational Ingredients: Friendship, Passion, and a Scoop of Purpose
Minus 30 was born from the shared memories of two childhood sisters, Shivanie and Gayatri— both of whom grew up relishing their mothers’ homemade ice cream, made with love, not preservatives.
Years later, that memory turned into a mission: to create gelato that tasted just as fresh and indulgent, but with a healthy twist.
Gayatri, a London School of Economics graduate with a career in branding, and Shivanie, a University of Nottingham alum with a background in project and cost management, brought their complementary strengths together. With Gayatri’s flair for flavor (and professional culinary training in Italy) and Shivanie’s passion for clean, conscious eating — they set out to create a product that delivered on both indulgence and integrity.
From Kitchen Experiments to a Cult Favourite
In 2016, what began as a passion project in their home kitchen quickly blossomed into something bigger. As mothers, they wanted their children to enjoy the same homemade goodness they had — but with ingredients they could trust. Their first batches of gelato, made with carefully sourced, all-natural ingredients, were shared with friends and family… and they loved instantly.
By 2017, that love turned into a business. Minus 30 launched with just six flavours in 500ml tubs. Today, it’s a pan-India brand offering 40+ flavours across tubs, mini sticks, gelato sandwiches, and even decadent hot chocolate.
Every scoop is still made in small batches. Still rooted in the same values. Still made with love.
What Makes Us Different
Gayatri & Shivanie were inspired by the need for healthy gelatos that can be a part of everyday life. Not only did they introduce vegan and sugar-free flavours, but also ensured to make their regular flavours with 30% less sugar than what you would find in the market today. Not to mention the all-natural ingredients to ensure freshness in every bite.
Homegrown & Hearty
First-of-its-kind gelato brand that removes the guilt from being indulgent.
Finest & Freshest
100% vegetarian, natural, preservative-free, fresh and high-quality ingredients to create gelato that is unlike any other.
Refined Recipes
Started in a personal kitchen and expanded to a professional kitchen, every recipe is crafted with love and passion
Redefining Indulgence
At Minus 30, flavour never comes at the cost of quality. Our gelatos are made to be savoured, shared, and remembered.
30% less sugar than traditional ice creams
100% vegetarian
Vegan & sugar-free options
No preservatives, no artificial additives
Globally sourced ingredients
Crafted in small batches for maximum freshness
